Every issue
What you'll get each month
One CRM challenge
We pick a single, specific challenge that comes up repeatedly in real CRM projects, the kind that rarely makes it into vendor documentation.
Two practical strategies
Two actionable approaches you can apply straight away, no consultant required for most of them. Just clear, honest thinking.
Practical CRM thinking
Context and perspective from practitioners who work with CRM in sales, marketing and operations teams, not theory, not vendor pitches.
Useful, commercial guidance
Every issue connects CRM to a business decision, better data, stronger adoption, cleaner reporting, or a smarter next step.
Right for you?
Who it's for
The newsletter is written for business leaders, sales directors, marketing leads and operations managers who deal with CRM, whether they're choosing a system, improving one they already have, or trying to get more out of the investment they've made.
- Leaders making or influencing CRM decisions
- Sales and marketing teams who manage CRM day-to-day
- Operations leads responsible for data, process and reporting
- Anyone who wants to improve commercial outcomes through better CRM use
It is deliberately not for developers or CRM administrators looking for technical configuration guides.
Past issues
Example topics we've covered
Why your CRM data degrades faster than you think, and what to do about it
Getting the sales team to actually use the CRM after go-live
Building a pipeline report your leadership team will trust
Moving from spreadsheets to CRM without losing two months of momentum
Connecting CRM, marketing and finance so data stops living in silos
What AI can realistically do for your CRM right now, and what it cannot
Diagnostic first
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