Over a lifetime, the average person spends about 90,000 hours at work

Don's day-to-day responsibilities see him looking after CRM implementations. He makes sure that the delivery team has a clear and prioritised work schedule. A key part of this responsibility involves keeping projects on track, and ensuring that clients receive timely and relevant progress updates along the way.

Don also oversees the marketing function.

Mike's career started in marketing, having progressed up to Managing Director in a number of different companies. His career experience has seen him work in companies from a single employee right through to more than 2,500.

At CRM Insights his responsibilities include heading up pre-sales and sales. Typically, this involves fact-finding conversations with prospects, demonstrating the capabilities of the products that CRM Insights supports, engaging with future clients, and agreeing the commercials.

Mandy holds responsibility for generating leads through both online and face-to-face networking. Working hand-in-hand with our marketers and the wider team, Mandy is very much the glue between our marketing and sales efforts. A true people-person, Mandy has an innate ability to engage in conversation with just about anyone. A key aspect of her approach is the ability to listen and to know instantly who she can refer people to to get help, whether that's internal or external to CRM Insights.

I've never come across a business before now where everyone wants to achieve the same for our clients. The integrity of everyone who works here makes me feel good. I treat it as if it were my own company and when I'm networking, the people I meet often comment on my passion for the business. What I like most is that we're encouraged to be ourselves which makes me feel valued.

Trevor knows Workbooks inside out, which is just as well as he's able to confidently navigate unchartered waters with new customers. On the journey to making CRM work, Trevor is able to calmly help overcome difficulties for the people he interacts with, no matter their level of technical competence.

I like developing solutions and improving a customer's business, I know I'm doing something useful. There's more variety in my work now as we have new customers all the time with new challenges that need solving. I've learnt on the job and from Mike and Don. As we've grown as a company, we have bigger customers and bigger challenges. No two days are really the same.

Charlie ensures both the CRM Insights team, and the client team, keep momentum going during projects. As a consultant, he translates client requirements into actionable tasks for the developers. And in return, he translates techie jargon into a language that clients understand. Coming from an organisation that heavily invested in Workbooks, Charlie also has great understanding and empathy for the day-to-day business challenges of a CRM user.

I feel very lucky to be part of the team; to get to work with great clients; and to help them get the most out of their technology investments.

Peter is the bridge between the technical team and the client's business goals. With a diverse background that ranges from retail management to over 25 years in the software industry, Peter understands that a CRM isn't simply a piece of software; it's the engine of a business. His role focuses on key account management and ensuring that clients aren't just using the software, but succeeding with it.

Because of his operational background, Peter loves nothing more than visiting a client's site, whether it's a factory floor or a sales office, to understand the "component parts" of how they work. He translates that physical process into a digital workflow.

With 2 decades of experience in the industry, Paul is a veteran when it comes to making CRM systems behave. Having worked alongside Peter and Dave for 15 years, he joined CRM Insights to continue doing what he does best: scoping out requirements, scripting solutions, and ensuring that when a client hits "save," the system actually does what it's supposed to.

Paul's day-to-day involves a mix of consultancy and technical "under the hood" work. He specialises in taking a client's wish list (no matter how messy) and applying a logical structure to it to ensure the final build is robust and user-friendly.

Dave is the first line of defense for CRM Insights. If you have a problem, a bug, or a "how do I do this?" question, Dave is the man with the answers. A Computing graduate who moved straight into support roles, Dave has spent his entire professional career working remotely, making him a true digital native.

He is currently expanding his role from pure support into consultancy, helping the team with project implementations. However, his core focus remains on giving clients peace of mind, ensuring that if something breaks, there is someone ready and waiting to fix it.